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Greyhound original : ELLE Men fashion week Spring/Summer 2015

March 24, 2015

@Emerald Parking Lot Central Chidlom

8th of March 2015



To accentuate the beauty that the world still has to offer, Greyhound Original merges surrealisticrepresentations with abstract visual language of two masters from two different periods: Henri Matisse and Kenneth Price. “THE WORLD ON THE BRIGHT SIDE” resolves the unnerving tension between harsh reality and illogical dreams, procuring contentment through graphic motifs that mimic Mother Nature’s wondrous creations.


Apart from the special alluring details in the collection no matter it is the print, silhouette or even material used, this collection greyhound also had the opportunity to collaborate with ELLE / ELLE Men Magazine to be  part of
ELLE Men Fashion Week Spring/Summer 2015. By joining this honored event Greyhound Original wanted to tell stories about men in Greyhound style in order to acknowledge people more about thier unique characteristics.

9.00pm on Sunday 8th of March 2015 at Emerald Parking Lot ,Central Chidlom, heaps of celebrities, guests and press were awaited in front of the venue ready to be seated under the white roof. All Greyhound fans were wearing the latest collection in thier own styles. This means not only the Runway look that would be captured but also the Real way look wore by our guests.

After the last model walked off the Runway, the whole tent was filled with cheers and sound of applause. Now let’s see all the photos that would show you reasons why Greyhound’s show was very noticable.